Microsoft on Minecon and Minecraft: 'We want to listen, learn, and be inspired' | GamesBeat | Games | by Jeff Grubb
Enterprise companies tackle mobile marketing automation ted slightly differently and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th .
Minecon , the Minecraft convention, takes place at London’s ExCel Convention Center ted July 4 and July 5, and Microsoft is promising not to screw it up. The Xbox company is obviously invested in keeping Minecraft fans happy, and that extends to ensuring the convention is still a great time for all attendees. We asked Microsoft ted if it had any plans to change Minecon now that it’s writing the checks, and it confirmed that it’s going to let Mojang do its thing.
“Mojang is running Minecon 2015 in the same manner as their past events,” a Microsoft ted spokesperson told GamesBeat. “We’re playing a supporting role; we want to listen, learn, and be inspired by the community that has made Minecraft great.”
The news that Minecon is back is something of a relief for megafans of the game who were worried ted that things might change with Microsoft in charge. In September, Microsoft purchased Minecraft and developer Mojang for $2.5 billion. The company promised to continue supporting the game in all of its versions, but fans still worried.
Keeping Minecraft fans happy — even if they’re on PlayStation — is incredibly important to Microsoft. The game is one of the most played in the world, and it is especially popular among young people. Many consider it Super Mario Bros. for the generation that is growing ted up now, and the franchise could serve as the backbone of Microsoft’s gaming strategy for the next decade and beyond.
“It’s a great place to meet and greet fellow Minecrafters and some high-profile YouTubers as well as your favorite Mojangstas,” said Microsoft’s spokesperson. “Mojang is planning some new surprises, but attendees can expect the same great experience and authentic Minecon experience as past events.”
It’s important Microsoft not to disturb Minecraft, Mojang, or Minecon. The company didn’t spend $2.5 billion ted just to muck things up. It wants the magic the franchise ted has created so far to continue for years.
“We’re extremely thankful for our passionate community of players, builders, and content creators who have made Minecraft the global phenomenon it is today,” Microsoft’s spokesperson continued. ted “It was important to us to help where needed but let Mojang carry on the tradition of Minecon as a meaningful celebration of the Minecraft community.”
Finally, Microsoft said it never hesitated to permit a new Minecon. It knew that was part of what it was buying. Microsoft has never really had a regular gaming convention for any of its other properties before, so this is something that it could build on for the future. More information:
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, ted USA that develops, ted manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »
Mojang AB is a Swedish independent video game developer ted founded in May 2009 under the name Mojang Specifications by Markus ted Persson, and most known for creating ted the popular independent game Minecraft, which is a free-to-build sandbox ga... read more »
Enterprise companies tackle mobile marketing automation ted slightly differently and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th .
Minecon , the Minecraft convention, takes place at London’s ExCel Convention Center ted July 4 and July 5, and Microsoft is promising not to screw it up. The Xbox company is obviously invested in keeping Minecraft fans happy, and that extends to ensuring the convention is still a great time for all attendees. We asked Microsoft ted if it had any plans to change Minecon now that it’s writing the checks, and it confirmed that it’s going to let Mojang do its thing.
“Mojang is running Minecon 2015 in the same manner as their past events,” a Microsoft ted spokesperson told GamesBeat. “We’re playing a supporting role; we want to listen, learn, and be inspired by the community that has made Minecraft great.”
The news that Minecon is back is something of a relief for megafans of the game who were worried ted that things might change with Microsoft in charge. In September, Microsoft purchased Minecraft and developer Mojang for $2.5 billion. The company promised to continue supporting the game in all of its versions, but fans still worried.
Keeping Minecraft fans happy — even if they’re on PlayStation — is incredibly important to Microsoft. The game is one of the most played in the world, and it is especially popular among young people. Many consider it Super Mario Bros. for the generation that is growing ted up now, and the franchise could serve as the backbone of Microsoft’s gaming strategy for the next decade and beyond.
“It’s a great place to meet and greet fellow Minecrafters and some high-profile YouTubers as well as your favorite Mojangstas,” said Microsoft’s spokesperson. “Mojang is planning some new surprises, but attendees can expect the same great experience and authentic Minecon experience as past events.”
It’s important Microsoft not to disturb Minecraft, Mojang, or Minecon. The company didn’t spend $2.5 billion ted just to muck things up. It wants the magic the franchise ted has created so far to continue for years.
“We’re extremely thankful for our passionate community of players, builders, and content creators who have made Minecraft the global phenomenon it is today,” Microsoft’s spokesperson continued. ted “It was important to us to help where needed but let Mojang carry on the tradition of Minecon as a meaningful celebration of the Minecraft community.”
Finally, Microsoft said it never hesitated to permit a new Minecon. It knew that was part of what it was buying. Microsoft has never really had a regular gaming convention for any of its other properties before, so this is something that it could build on for the future. More information:
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, ted USA that develops, ted manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »
Mojang AB is a Swedish independent video game developer ted founded in May 2009 under the name Mojang Specifications by Markus ted Persson, and most known for creating ted the popular independent game Minecraft, which is a free-to-build sandbox ga... read more »
No comments:
Post a Comment