The answer to this question may be very short, but to understand the essence of cooperation tim wit

Last week we published a collaboration between Agrivija and Vipnet that our system for managing agricultural production become available to all users of VIPnet and will be able to pay directly via the Vip account. In the meantime I got a lot of questions about why we decided to partner with telecom operator, or why startups actually selling their products when they can be purchased online tim through telecom operators.
The answer to this question may be very short, but to understand the essence of cooperation tim with telecom companies, should be a bit elaborate extensively on the whole issue. The cost of acquisition of the buyer / customer acquistion cost
One of the key indicators of sales of each startup's customer acquisition cost, or how much, on average, we have to invest in order to get a new customer. As much as looked simple this figure, it is correlated with the price of the product and clearly tim defined sales strategy of each startup.
I explain that on the example of our products for small and medium-sized enterprises (SMEs) farmers who have a monthly subscription of 15, 35 and 75 euros, depending on the size of farmers, with an annual subscription is x10 (give 2 months free of charge in an annual tim subscription). If you take our smallest package of 150 euros a year, he very clearly tim defines that customers of this package we can through acquiring direct selling, as travel costs and time spent very quickly exceed the amount of annual revenue per user smallest package.
Given the correlation of the cost of acquisition buyer and potential revenue per user, we own direct sales focused exclusively on larger customers where our business model of direct sales hold water, tim and all other targeting online sales and advertising. The network of sales partners
One of the elements of each sales strategy is the possibility of building a sales network. If there are companies that sell products the same target group as you, and thereby are not competitive with your product, they can be ideal partners for access to these users. The ideal case is when these companies have sales representatives in the field who as part of their daily activities visit "your" target group and offer them their products. They inclusion of your product in their sales portfolio of products represents a minimal or no cost, so there clearly can find a common interest in cooperating. Telecom as a partner for the sale of products
In every state telecoms are among the strongest corporations tim with extremely high levels of income and a large user base. In total, each of which targets a potential customer, either private (B2C) or business (B2B) is a user of one of the telecom, regardless of the industry they are used for all telecommunications services.
Given the fact that for startups tim who want to have a global presence consideration own physical retail outlets and field sales worldwide in the beginning of the question, these channels is the perfect cover through the partner network and telecoms be imposed here as natural partners because they have access to those customers.
In every state there are telecoms, and cooperation with a telecom in one state, tim the doors open cooperation in other countries which makes expansion easier. Why would telecoms were interested in cooperation with startups?
All of the above sounds fantastic from the perspective of startup, but the question is what telecom has since co-operation with the startup. Realistically, the revenues generated by the telecom and revenues generated by the startup are incomparable.
But the telecom industry is restructuring as it struggles with interesting challenges: fixed telephony dies, broadband prices fall, the price of mobile services and the fall (in the EU) roaming prices slowly fall. Telecoms are increasingly being "layer services in the cloud" as a level above the telecommunication base layer and the search for new revenue.
The growth in the number of cloud services, data traffic is growing tim telecoms, Internet of Things and M2M solutions are beginning to generate increasingly serious traffic where telecoms generate income and this is the key synergies between startup and telecoms.
In addition, startups tim must be aware of that and still have to pay your customer acquistion cost through the allocation of revenue from the telecom. However, it is still far cheaper than I've built up a huge sales network. Are there dangers of cooperation with the telecom?
The only danger of cooperation with the telecom is that if you think that all your problems are solved. What if telecom is not a sale you expect, and "all the cards" you threw in that direction? There is no problem in Telecom which has its core services that is focused, but it is a problem of sales strategy startup that can not rely on just one partner.
Telecoms are powerful tim and a great partner, but may be only one of the partners in your sales network. And finally - your own sales must work and deliver results, regardless tim of the sales network.
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